From experienced marketers with the practical knowledge of running and managing successful businesses.
Business development and sales and marketing support for start-ups and dynamic smaller businesses
The Sales Generation Team is passionate about helping small businesses grow through practical, modular, scalable results-driven support, whether it’s a simple email, social media or direct mail campaign, a new website, the implementation of a CRM system or achieving medium to long term objectives with a more comprehensive business performance growth strategy.
Dental practice marketing that maximises profitabiltiy, practice growth and practice value not just revenue
The majority of dental practice marketers will help you maximise revenue, however, that alone is not enough to help your practice achieve its true potential as maximising profitability, practice growth and practice value is also critical.
With over 15 years of experience in dental sales and marketing AND practice management on top of 20 years working at a senior level for a number of the UK’s top advertising and marketing agencies including Saatchi and Saatchi and Grey we can achieve the best results for your practice fast.
Results-driven approach
Working together, we’ll scrutinise your business objectives, targets and KPIs and agree on a sales and marketing strategy and plan of action that prioritises short-term quick and easy gains first for maximum ROI (Return on Investment) as well as developing long-term growth.
Modular, scalable sales and marketing support that hits targets fast
Brand development
Branding that helps your business stand out from the crowd, resonating with your various target audiences and convincing them you can achieve the best results economically.
Websites and campaign landing pages
State-of-the-art websites that grab attention, provide useful information, impress and compel visitors/users to get in touch and/or purchase your products and services
Lead generation
Social media, advertising, direct mail, PR and event campaigns that achieve Attention, Interest, Desire and Action generating high-value leads that convert to long-term clients
Graphic design
Beautifully written and designed print items for ‘up close and personal’ encounters including brochures, leaflets, flyers, posters and banners
Customer Relationship Management
CRM (Customer Relationship Management) techniques that capture and convert leads faster and maximise the value to your business of each client
Working smarter faster
DO NOT WASTE YOUR MONEY ON MARKETING if your business systems and procedures are at worst failing, or at best inadequate. Working with specialist partners we help smaller businesses work smarter and faster to maximise return on investment.
Sales training
Ensure your team are up-to-speed with the latest BEST PRACTICE selling techniques covering call handling, customer relationship management, lead conversion, cross-selling and upselling.
What our clients have to say
Tony Prouse
CEO
QuickWorks MRP
Manufacturing Control Software for Dynamic Manufacturing Businesses
We hired Laurence and his team to set up a CRM (Customer Relationship Management) system to help us nurture leads and grow the business more efficiently. Laurence has an excellent understanding of business processes and an awareness of the challenges that face the sales team of a small tech business, so our CRM solution is practical, easy to use and added loads of value from the get-go!
Adam Phillips
CEO
Herbert Phillips
Waterjet cutting, venting and ducting, sheet metal work and precision engineering services
The Sales Generation Team developed a new website to promote our business, particularly our waterjet cutting service. The site also formed the hub of our B2B sales communications which have included several successful direct mail campaigns. The impact on sales has been significant. Fluff-free, down-to-earth, practical advice and support.
Dr Ellie Ledger
Practice Principal/Ex Owner
Arnica Dental Care
Restorative dentistry, dental implants, full-arch reconstructions/All-on-4 dental implants, dental sedation
Laurence Hale was instrumental in the growth of the business from single surgery to a five-surgery specialist practice with over 3500 patients and 200 referral dentists. Laurence managed the sale of the practice to Bupa in 2019, who retained him on a consultancy basis to continue to grow the business within a highly competitive marketplace.
January Vibrant
Operations Manager
Forgeability
Bespoke metalwork, including exceptional-quality commercial and domestic furniture, architectural additions and decorative art.
We are working with Laurence and his team to grow current markets and identify and establish new ones through highly targeted, intelligent and discreet relationship marketing.
Matt Cape
Club Chairman
Old Pats RFC
Community rugby club with the largest junior section in the South West
Laurence, who has close ties with the Old Pats RFC, has been working on a voluntary basis to develop our marketing program including our website, email marketing, SMS marketing, membership application and renewal system, social media management and event advertising. Laurence is also helping us with sponsorship having developed our 2022-23 sponsorship packages that secured 5 significant sponsors.
Kelan Loughnane
CEO
Mack Group
Residential solutions for local and central government, commercial landlords and investors
We’ve brought Laurence and his partners on board to establish a marketing function within the Mack Group to update our brand, develop a state-of-the-art website, develop our relationship marketing and provide crucial sales and marketing support to our sales teams.
Emma Buglass
CEO
Oracle Dental Group
Full-service dental practices in Southwest, Midlands and Northwest incorporating Dentale dental implants and dental implant training.
Laurence’s experience of growing a successful practice using a combination of specialist marketing and business development skills helped us explore various options for growth as well as helping improve the performance or a range of digital marketing channels
Kathy Cottrel
Practice Owner/Partner
Parkway Dentalcare
Large (6 Surgeries) NHS and PVT full-service practice in Havant Hampshire
Laurence was brought in to help grow our private dental care provision as part of our exit plan, implementing an ambitious marketing program comprising the development of our new website, the set-up/optimisation of our social media channels, patient comms including stationery, literature and POS (posters and banner), advertising and patient relationship management. The quality of his expertise and the results achieved were exceptional and instrumental in us selling the practice.